市场营销、B.A.
The marketing major will equip you with a strong comprehension of business 和 the skills needed to perform the critical functions associated with directing the flow of products 和 services from the producer to the consumer. 学习的重点是准备, 生产, 定价, promotion 和 placement of goods 和 services in the h和s of customers.
You will use your analytical side to interpret data 和 研究, as well as your creative side to develop campaigns 和 strategies that meet the needs of businesses. You will learn to segment customers, develop budgets, analyze demographics 和 write marketing plans.
请求的信息
Take the next step toward completing your Bachelor of Arts in Marketing 学位 at Lenoir-Rhyne University.
开始Take the next step toward completing your Bachelor of Arts in Marketing 学位 at Lenoir-Rhyne University.
The major in marketing provides you with the background 和 skills necessary to apply expertise to the following areas: what new products should a firm introduce, 产品应该如何定价, how does one identify the best channels of distribution 和 how best to promote new 和 existing products.
课堂外的学习
学生 studying marketing have a number of opportunities to learn outside of the classroom through 实习 with local 和 regional businesses, corporations 和 non-profit organizations.
Working alongside experienced leaders 和 professionals, you can gain firsth和 experience in a wide range of marketing activities. 通过这些课外机会, 你利用实习机会培养了销售技能, 研究, 定价, 客户服务, 社交媒体, 产品推广及业务拓展.
Marketing majors have access to the many out-of-class opportunities in business, 包括出席会议, 学生组织, 出国留学、校友辅导及 社区外展 和 研究 (working within a course or independently with a faculty mentor).
社区和家庭方面使得LR很少见. I have never experienced a group of people that are more a family than Bear nation. The support we get from the Hickory area is unlike any other school.
职业发展机会
学生 majoring in marketing can pursue careers in retailing, 销售管理, 市场营销研究, 广告和促销, 消费品营销, 体育营销或工业营销.
作为一名项目毕业生, you are well-prepared for postgraduate studies in all areas of business—it provides excellent preparation for more advanced graduate work or other certificate 和/or licensure programs.
查看职业和专业发展认证
Lenoir-Rhyne is accredited by the Southern Association of Colleges 和 Schools Commission on Colleges. B.A. in Marketing is also accredited by the 认证 Council for Business Schools 和 Programs (ACBSP).
主要的需求
转移政策
学生可以通过以下方式转学:
- 普通商科核心课程除外 汽车450年- Business Policy 和 no more than 6 credit hours from 汽车320年, 汽车340年, 汽车344年, 汽车360年, 汽车370年.
- no more than 6 credit hours from the required major courses.
荣誉
商学院的学生们 & 经济学家可以选择追求荣誉工作. 要获得荣誉学位,学生必须:
- 3分.累计GPA 2;
- 3分.5 GPA in the major; 和
- 已经完成了 231年ACC 和 汽车300年, 汽车340年, 汽车360年 和 CSC 175 or have been invited to apply by the faculty of the College of Business & 经济学;
- 顺利完成 汽车320年 和 汽车344年 作为荣誉课程;
- 顺利完成 汽车499年 同时与 汽车450年, which includes a specific business written analysis report 和 an oral presentation to the faculty of the College of Business & 经济学.
The Marketing major is designed for those individuals who wish to pursue a career in business marketing activities. The main focus of this major is preparation for planning, 生产, 定价, 促进, placing want-satisfying goods 和 services in the h和s of the consumer in a dynamic 和 changing environment. The major prepares students for careers as Marketing Managers, 广告经理, 销售经理, 和市场研究人员. The program of study combines courses from all the functional areas of business for sound, 有效的决策者. 这位市场营销专业的学生得了B.A. 学位. Course requirements for the Marketing major are as follows:
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通识教育要求(37学时)
毕业要求(4小时)
- 技术要求(3小时)
- 商业核心课程(33学时)
- 专业要求(18学时)
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普通选修学分
(如果需要)
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总学时(最低)128
有时, 技术 和/or program requirements may also meet specific 核心 curriculum requirements. Please confer with your program advisor to determine which courses, 如果有任何, 可据此计算.
All Bachelors programs at Lenoir-Rhyne require at least 128 credit hours. If, 结合, 核心, 技术, program requirements do not generate at least 128 hours, additional credits must be completed to achieve 128 hours. These classes may be general electives, or a student may complete a minor or additional major.
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