独特的身份
勒努瓦-莱恩的定位很好,可以成为一家专注的公司, recognized leader in higher education in North Carolina and in our region.
目标
We must create a compelling and research-informed value proposition that distinguishes Lenoir-Rhyne University and excites our university stakeholders.
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集中 & 公认的领袖
数据驱动的成功
确定并加强结果数据, ensuring we are showcasing our successes and focusing on our goal to increase rankings and market awareness.
第一年亮点
- Drafted final recommendation, will share with appropriate offices and the community this spring
庆祝的成就
Find meaningful ways to celebrate success throughout the University.
第一年亮点
- Conducted a university audit, reviewed best practices and recommendations will be made to campus
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增加捐助者参与
校友的参与
Implement an alumni engagement strategy to increase alumni giving, 出席活动以及与LR的整体互动.
第一年亮点
- Conducted a review of the past work plan and a new plan with a goal of increasing our participation to 20% by 2024 has been implemented within the Office of 校友 Engagement
市场活动
Implement a creative marketing strategy to improve attendance and enhance revenue for cultural events.
第一年亮点
- The team is working alongside Cultural Event Series to establish a plan that will effectively market our new series to the public
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校园 & 社区参与
整合数据系统
Review all software utilized by the institution and ensure that all systems are being optimized.
第一年亮点
- Completed an analysis to determine what could be a part of the university’s enterprise core
- The core consists of three identifiable hubs: supporting students, finances and alumni/giving
- Examination of the relationship between these hubs and where better integration would be of significant value is being done and recommendations will be submitted to the IT Governance Committee
重新设计 & 重新启动传送门
通过升级门户,改善校园交流.
第一年亮点
- A request for proposal (RFP) has been sent to potential vendors with the goal of having a new portal launched in May 2021. 提供的定期更新 网页重新设计项目博客.
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基于研究的品牌战略
一致的网站呈现
Revamp the external website to improve user experience and effectively brand LR.
第一年亮点
- 向潜在供应商发送提案请求(RFP). Selected a vendor for the project with the aim of having a new website launched in mid-October 2021. 提供的定期更新 网页重新设计项目博客.
品牌确认
第一年亮点
- 去年秋天在校园做了一次报告, and the Marketing and Communications team is working with all departments to better understand how this can be used in their daily operations
连接外部媒体
第二年亮点
当你加入LR,你就加入了一个大家庭.